30 August 2024, Melbourne, Australia.
Insider Experience Sports has once again been appointed as the sole Authorised Agent of On Location’s Official Super Bowl LIX Hospitality taking place on Feb. 9, 2025, in New Orleans. This marks the 8th consecutive year Insider Experience Sports has been offering behind-the-scenes access for leisure travelers and corporate groups through their exclusive hospitality packages.
In conjunction with On Location, the official hospitality partner of the National Football League, this appointment enables Australian and New Zealand travelers to gain unprecedented access (both on-and-off the field) to the world-famous event for epic celebrations, VIP parties, football and fun. Imagine sitting on the 50-yard line in the New Orleans’ Caesars Superdome – with access to an incredible pre-game party with headline entertainment before the game, and then being on the field to party with the Championship team as they celebrate their win after the game. This once-in-a-lifetime experience is made possible with the ease and service of Insider Experience Sports.
In 2023, the NFL expanded its international operations with the appointment of Charlotte Offord, GM, Australia & New Zealand for the NFL:
“We are continuing to grow the game across Australia & New Zealand and have seen an incredible increase in fandom over the last 12 months. The total TV audience in Australia for Super Bowl LVIII was the highest since records began, up 26% YOY. We are thrilled that we have an authorized agent with Insider Experience Sports that can offer fans in market the opportunity to experience Super Bowl LIX. As the only Authorized Agent for Super Bowl hospitality, Aussies & Kiwis can purchase their tickets with confidence,” said Offord.
Deanna Forgione Carey, GM NFL & SVP Commercial Revenue for On Location, oversees the strategy and development of all Rightsholder Partners:
“Our relationship with Insider Experience Sports is now in its 8th year. Together we have worked with their CEO Karine Bulger and her team to ensure customers in Australia and New Zealand wanting to experience Super Bowl LIX have unprecedented access directly from the NFL. The year-on-year growth the Insider Experience Sports team have been able to deliver speaks to their high-touch service level and repeat clientele,” said Forgione Carey.
CEO of Insider Sports, Karine Bulger, says the Authorised Agent appointment has been a game changer for the local market: “We have been very fortunate to host so many Aussie and Kiwi fans at previous Super Bowls, many whom have traveled with us multiple times. We are the only company in this market that can contract guests to an exact seat location at the time of booking, and that certainty and authenticity is an integral part of our offering. The Super Bowl experiences we offer are premium and so it is important that we can deliver peace of mind through our direct-from-the-NFL access”.
Insider Experience Sports is offering travelers the chance to secure their ticket and hotel package to Super Bowl LIX in New Orleans before the public onsale in September. Visit https://insidersports.com.au to plan your exclusive and once in a lifetime experience, with the only Authorised Agent of On Location’s Official Super Bowl Hospitality in Australia & New Zealand.
For further media information (not for publication) please contact:
Karine Bulger, Founder & CEO at Insider Experience E: kbulger@insiderexperience.com | M: +61 415 035 271
About Insider Experience Sports
Insider Experience Sports is the #1 provider in Australia & New Zealand for VIP travel & premium hospitality experiences to American Sporting events. With a DMC / event management background, Insider Experience has hosted thousands and thousands of guests across premium & hard to access USA sporting events.
Insider Experience Sports has been the sole Authorised Agent of On Location’s Official Super Bowl Hospitality in Australia and New Zealand for the last eight years: 2025 in New Orleans, 2024 in Las Vegas, 2023 in Phoenix, 2022 in Los Angeles, 2020 in Miami, 2019 in Atlanta, and 2018 in Minneapolis (the 2021 Super Bowl was hosted in Tampa Bay, but the Australian & New Zealand borders were closed due to the COVID pandemic).
Insider Experience Sports customizes incentive, corporate and group leisure programs to the Super Bowl. Representing On Location as their sole authorized agent, Insider Experience Sports provides peace of mind and ticket authenticity, as well as money-can’t-buy-experiences to the Super Bowl that will last a lifetime.
With offices in Melbourne and across the USA, Insider Experience Sports solely focus on the Australian & New Zealand market travelling to the USA, and know exactly what Aussie’s and Kiwi’s want to get out of their Super Bowl Experience. Visit www.insidersports.com.au for more information.
About NFL Australia:
International growth is a major strategic priority for the NFL and its 32 clubs. As the league continues to explore and expand to new markets around the world, Australia, with over 6.6M NFL fans, is an engaged market – with an NFL office operated on the Gold Coast. Australia is home to the NFL Academy, a major global initiative by the NFL offering talented student athletes the opportunity to combine full-time education alongside intensive training in American football, and has also implemented flag football in every state across the continent. Alongside various media and brand partnerships, the Philadelphia Eagles and the Los Angeles Rams hold marketing rights across Australia as part of the NFL’s Global Markets Program.
About On Location
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivalled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global entertainment, sports and content company.
On Location Media Contact: Kim Ulrich | kulrich@endeavorco.com
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