The Super Bowl is much more than a game. It’s a cultural phenomenon in US society; one centered around food, entertainment, and anything and everything to do with pop culture.
We are your Super Bowl DMC! We have been taking groups to the Super Bowl for 12 years and we know everything there is to know about this incredible weekend. From ticket access to transport management, sought after hotel rooms and access to “invite only” VIP events, our team can take your clients or staff into the inner sanctum of one of the most highly regarded sporting events in the world!
Insider Experience Sports is the Exclusive Authorised Agent of On Location’s Official Hospitality in Australia & New Zealand. As On Location’s agent, Insider Experience Sports offers direct-from-the-NFL tickets, with 100% certainty for guests that what they’re buying is what they’re getting.
The experiences include game tickets anywhere in the stadium including premium-seat locations, on-field access post-game, exclusive pre-game VIP Parties, as well as access to A-List concerts, VIP parties and showcase NBA & NHL games across the entire Super Bowl weekend.
American sporting events have long been an attraction for Australian companies. Our team work with incentive agencies and PCO’s to custom build solutions for their clients. Whether you are looking to propose a program for high achievers or the opportunity to host a group of key clients, we can customise a bespoke experience across a number of different sporting events for you. From Augusta, to the LA28 Olympics, the Kentucky Derby or the Super Bowl, there is something for everyone.
For all groups of 10+ guests please contact our dedicated Super Bowl DMC team, and we will build a bespoke proposal for you to present.
For USA and International clients please call: +1 323 310 2311
For Australian clients please call +61 3 9969 7611
For New Zealand clients please call: +64 9 950 8803
info@insiderexperience.com
Here’s a sample Itinerary of what a weekend at the Super Bowl LXI in Los Angeles could look like:
Thursday 11 February 2027
With direct flights from all three east coat cities (Brisbane, Sydney and Melbourne), LAX is an easy 1-flight destination for Aussies & Kiwis to visit. As most flights land in the early morning, it gives another full day of sight-seeing options to make the most of your Super Bowl weekend.
We recommend a stop at the Super Bowl Experience as it will be a lot quieter today / tomorrow than it will be on a weekend day where many of the locals will be visiting.
Check out some of the local bars and restaurants and mix with the locals, or soak in some of the incredible sight-seeing on offer as you absorb the atmosphere of Los Angeles during Super Bowl week.
Friday 12 February 2027
The Host City is truly pumping today. Check out the Super Bowl Experience, bike from Santa Monica beach down to famous Venice Beach, shop on Rodeo Drive, go for a hike up to the Hollywood Sign, or just simply take in the sights and sounds of the host city during Super Bowl weekend.
Mix with the locals, or alternatively party at one of the numerous VIP parties. Studio 60 was a hit last year with Sting and The Killers performing, let’s hope they bring that back again in LA!
Saturday 13 February 2027
Lots to do! Take in all the buzz and vibe of Super Bowl city the day before the big game! Consider hitting anything you haven’t done yet, or go back to the Super Bowl Experience and try your Pro Bowl Skills against the greats of the game. Weather is usually pretty consistent this time of year in Southern California.
Tonight there will be no shortage of parties! From Rolling Stone to Sports Illustrated to Maxim, we know LA will be rolling out the red carpet.
Sunday 14 February 2027
Game Day! It’s morning at leisure, then depart for your very own “Tailgate Party”. The VIP Pregame Party is a great way to get ready for the big game and will run from approximately 11:30am – 2.30pm local time in Los Angeles. This will give you enough time to get settled into your seats and take in all the pre-game on-field entertainment before Kick-Off at approximately 3:30pm local time.
SUPER BOWL LXI kicks off @ 3.30pm approximately local time at SoFi Stadium.
The game will end around 7:30pm, so plan to celebrate your once-in-a-lifetime experience with the locals in Hollywood’s rich nightlife…….
