For those wanting the ultimate Super Bowl experience, there are select ticket holders who get to grace the turf post-game.
Once the game finishes, guests in these select VIP seats will be escorted onto the field to watch the post-game presentation of the Lombardi Trophy to the Championship team. A confetti-filled celebration ensues, and you will be dreaming like you’ve just won the Super Bowl yourself!
You will never experience a Super Bowl like this again!
The Super Bowl brings together celebrities from Sport, Fashion, TV & Film, as well as major executives and CEO’s of industry. No wonder the social scene during Super Bowl week is electric!
At Super Bowl LX in San Francisco, the VIP party options were a plenty. Our guests kicked off their weekend with a new addition to the VIP Parties – Studio 60 at the Palace of Fine Arts. Sting kicked off the weekend with an intimate performance Friday night in front of 2000 guests, with The Killers backing it up with a powerful performance on the Saturday night. Benson Boone, Post Malone, Chris Stapleton & Calvin Harris played separate shows across the weekend. Shaq Diesel spun some tunes at his annual Fun House at the Cow Palace, then Sports Illustrated The Party held their annual party on Saturday night featuring The Chainsmokers and Ludacris. While others took in VIP performances at the Maxim Party on the Saturday night featuring Loud Luxury. Dave Chappelle was also performing at stand-up routine at the Chase Center on the Saturday night before the Warriors come back to take the court on the Monday night vs. the Memphis Grizzlies
At Super Bowl LIX in New Orleans, the VIP party options were a plenty. Our guests kicked off their weekend with Shaq Diesel spinning some tunes at his annual Fun House at Mardi Gras World on the Friday night with guests John Summit and Ludacris, then backed it up at the Sports Illustrated The Party at the same venue on the Saturday night featuring Dom Dollar and Diplo. While others took in VIP performances at the Maxim Party on the Saturday night featuring Loud Luxury, Timbaland & Plastik Funk.
At Super Bowl LVIII in Las Vegas, the VIP party options were overwhelming. Our guests kicked off their weekend with Shaq Diesel spinning some tunes at his annual Fun House at the Wynn on Friday night, followed that up with Gronk’s Beach Party the next day at the Wynn, and then backed it up at the Sports Illustrated The Party at the Wynn on the Saturday night featuring the Chainsmokers. While others took in VIP performances by Adele or U2 at Caesars Palace and The Sphere respectively, others wanted to experience the infamous Vegas club scene at H.Wood Homecoming featuring David Guetta & Future, or the always fun Maxim Party on the Saturday night or the exclusive OMNIA Nightclub with DJ Alesso spinning some of the best mixes out there. Vegas baby, Vegas!
At Super Bowl LVII in Phoenix, our guests had access to all of the VIP parties! As always the A-list celebrities such as Diplo, Snoop Dogg, Myles O’Neal, Diesel and many more performing at an incredible amount of Parties, such as Shaq’s Fun House, Sports Illustrated The Party, Gronk’s Beach, and Maxim!
At Super Bowl LVI in LA, the lineup of VIP Parties was the biggest it has been in years. Shaq’s Fun House, Sports Illustrated The Party, Bootsy Bellows, Maxim and DirecTV had their usual star-studded lineup of A-list celebrities performing headlined by Miley Cyrus, Green Day, Gwen Stefani, Blake Shelton, Halsey, Machine Gun Kelly, DRAKE, Justin Beiber, 50 Cent, DJ Sol, Kygo, and Jack Harlow amongst others.
At Super Bowl LIV in Miami, guests chose from an array of VIP Parties including Shaq’s Fun House, Bootsy Bellows, Gronk’s Beach Party, Maxim, Sports Illustrated, and DirecTV had their usual star-studded lineup of A-list celebrities performing headlined by Lady Gaga, The Chainsmokers, Post Malone, Black Eyed Peas, Marshmello, DJ Khaled, Harry Styles, and Pitbull amongst others.
At Super Bowl LIII in Atlanta, guests chose from an array of parties including Sports Illustrated, Rolling Stone, Maxim and VIP concerts with Bruno Mars and Aerosmith.
For Super Bowl LX in San Francisco, we hosted a small group to stay-n-play golf at Pebble Beach in Carmel prior to the weekend of Super Bowl activities. We played Spyglass, Pebble Beach and Spanish Bay, under near perfect conditions, as they get ready to host the AT&T ProAm the week after.
At Super Bowl LX in San Francisco, Bad Bunny performed a 13-minute set filled with global hits, heartfelt tributes and powerful messages. The Puerto Rican pride-filled performance – which also included surprise appearances from global starts such as Ricky Martin, Lady Gaga, Karol G and Cardi B – is drawing praise across the globe from both longtime collaborators, fans and fellow Latin music artists.
At Super Bowl LIX in New Orleans, Kendrick Lamar performed 11 songs, two of which featured SZA, in what critics have called a Halftime Show neither amazing or awful. If you don’t follow the history of rap music in America, it may be difficult to follow the story lines that Kendrick portrayed during his halftime show performance. One thing is for sure, his beef with Drake is still in high gear, and he also stayed with the trend to feature celebrities like Samuel L Jackson and Serena Williams into his casting to pull mainstream Americans into the fold.
At Super Bowl LVIII in Las Vegas, critics have praised Usher’s halftime performance as one of the best of all time. Usher rocked Allegiant Stadium performing 14 of his hits, including “Caught Up”, “Love in This Club”, “My Book”, “Burn”, “OMG”, and “Yeah!”. He was joined onstage by Alicia Keys, Lil Joh, Ludacris, Jermaine Dupri, H.E.R., and will.i.am for cameo performances during his set list.
At Super Bowl LVII in Phoenix, the Halftime Show was headlined by the amazing Rihanna. This was the first time this show has been presented by Apple Music and it was incredible!
Stay tuned for an announcement usually around Christmas time of who will be the headliner for the next Super Bowl.
Some of the best Halftime Shows in recent years:
Super Bowl LX (2026) – Bad Bunny feat. Lady Gaga and Ricky Martin in San Francisco
Super Bowl LIX (2025) – Kendrick Lamar in New Orleans
Super Bowl LVIII (2024) – Usher in Las Vegas
Super Bowl LVII (2023) – Rihanna in Phoenix
Super Bowl LVI (2022) – Dr Dre, Snoop Dogg, Eminem, Mary J Blige, Kendrick Lamar & 50 Cent in LA
Super Bowl LV (2021) – The Weeknd in Tampa Bay
Super Bowl LIV (2020) – Shakira & J Lo in Miami
Super Bowl LIII (2019) – Maroon 5 (feat Travis Scott & Big Boi) in Atlanta
Super Bowl LII (2018) – Justin Timberlake in Minneapolis
Super Bowl LI (2017) – Lady Gaga in Houston
Super Bowl L (2016) – Coldplay feat Bruno Mars & Beyonce in San Fran
Super Bowl XLIX (2015) – Katie Perry in Phoenix. Who remembers Left Shark!!??
